Tag «audience measurement offerings»

GfK invests in Genius Digital to enhance audience measurement offerings

Nuremberg, 25 September 2013 – GfK makes strategic investment in Genius Digital’s highly efficient data capture and analytics platform. Global market research agency, GfK, has today announced that it has made a strategic investment in media technology solutions provider, Genius Digital. The agreement gives GfK’s clients access to Genius Digital’s leading data capture and collection …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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