It doesn’t always have to be lager: Paulaner Hefe-Weissbier conquers the world
The Bavarian beer speciality is enjoying a rise in popularity around the globe. Paulaner explains the wheat beer phenomenon. Munich, August 2013 – Bavaria’s traditional wheat beer began its remarkable success story in the 1980s. Initially misjudged as a regional peculiarity, it now enjoys huge popularity far beyond Bavaria and Germany right around the world. …