at the very Core of it all … is Content!
George Washington, one of the founding fathers was a distiller. It is honoured as “America’s Native Spirit” by an Act of the Congress and it is said there are more barrels of it ageing in Kentucky than there are people. Yes, we are talking Bourbon, the “Chosen One” – American Whiskey, to the philistine. To …
First Global Campaign for World’s #1 Bourbon to Reach more than 100 Markets; Integrated Multi-Year Campaign Unites Jim Beam’s Unique Heritage with Consumers’ Desire to Make a History of Their Own Deerfield, Ill. – September 4, 2013 – Beam Inc. (NYSE: BEAM) today announced the launch of Make History™, the first ever brand campaign for …
Luxco Acquiring Brands Including Wolfschmidt, Calvert and Bellows for $65 Million Deerfield, Illinois, January 21, 2013 – Beam Inc. (NYSE: BEAM), a leading global premium spirits company, and Luxco, a leading producer, importer and marketer of beverage alcohol products, today announced a definitive agreement for Beam to sell a collection of brands, including related inventory, …