Tag «Brazilian spirits market»

Vodka and whisk(e)y conquer Brazilian spirits market

Vodka and whisk(e)y are slowly conquering the hearts of Brazilian drinkers, leading them away from traditional spirits cachaça and brandy, and the trend looks set to continue. Whisk(e)y is expected to grow by 1.2m nine-litre cases between 2013 and 2018, while vodka will grow by 2.6m cases, according to the recently released IWSR Forecast Report …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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