Tag «Buying Decisions»

How Mobiles & Facebook Changed Buying Decisions Of Men And Women [INFOGRAPHIC]

We all know that our gender influences our buying decisions. But what affects your response to online ads? According to recent studies, 56% of men who surf the web are more likely to respond to ads with coupons compared to women (39%). So what other interesting facts did we find? 71% of women, compared to …

Why Behavior-Based Sales Training Comes Up Short: Thinking Approach Gets to the Root of Selling and Buying Decisions

Lake Lure, NC, March 4, 2013 – Sales training and coaching strategies that focus primarily on behaviors aren’t adequately preparing sales professionals to connect, persuade and win in today’s tough environment. The reason, according to Herrmann International research, is that selling approaches and buying decisions are rooted in thinking, not behaviors. By embedding thinking into …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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