at the very Core of it all … is Content!
Mumbai, August 22, 2016: India’s fast-growing full service carrier, Vistara – A Tata Sons and Singapore Airlines (SIA) Joint Venture – has appointed Mullen Lintas to manage its communication mandate, after conducting a multi-agency pitch. Mullen Lintas was hired for its understanding of the brand aspiration, sharp articulation of the brand’s positioning combined with a …
National 29th June 2016: Budweiser, the world’s most valuable beer brand, announces the launch of their summer campaign – ‘Brewed The Hard Way’ (BTHW). BTHW attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes …
Mumbai: Continuing its focus on India, Google is constantly working on enriching consumer experience through their products and relentlessly working towards making internet more accessible and relevant to more and more people. In an effort to do so, Google has released a digital film titled ‘The Hero – A Bollywood Story’, which has been conceptualised by …
New Delhi: Carrying forward the brand’s ‘Bech De’ proposition, OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, that has been conceptualized by Lowe Lintas, targets a comparatively younger target audience and urges them to use OLX to fulfil their aspirations. The Hindi film …
As the Official Airline Partner to UEFA EURO 2016 TM, Turkish Airlines announced the full details of its ‘Meet Europe’s Best’ campaign today, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials, unique plane liveries, ticket giveaways and a dedicated microsite. Celebrations will continue during the …
Play the Life Game 2.0 Pump up your adrenaline as Baggit, one of India’s leading bags and accessories brand launches its new brand campaign. The ‘Play the Life Game’ brand anthem has been taken ahead to the new fashion season with the launch of the brand’s exciting S/S16’ collection. The campaign captures the ethos and …
Campaign creates a World Record of 5391 health care professionals pledging support to this ‘Go Green Stay Fit’ movement Mumbai, May 13 2016: KokilabenDhirubhaiAmbani Hospital, Mumbai today joined the nationwide ‘Go Green Stay FIT Campaign’ with leading medical technology company BD, pledging to promote highest patient safety standards in diabetes management, including safe injection practices and safe …
A grassroots campaign by the World Economic Forum Global Shapers community to make the benefits of the internet available to everyone is gaining momentum ahead of the World Economic Forum on Africa #Internet4All campaign is backed by over 90 Shaper Hubs across Africa Campaign leaders will join the debate in Kigali on 11-13 May as …
Campaign highlights the brand’s relevance in everyday lives by recreating ‘Moments of Love’ Bangalore, April 22, 2016: Tata Sky, the fastest growing brand and a pioneer of innovative services in the DTH industry, has rolled out the South Indian version of the latest campaign showcasing its multiple products & services. The integrated campaign was …
Mumbai, 2nd April 2016: In an attempt to create awareness on domestic violence and give a voice to the victims. Zindagi in association with Maitri, a NGO that is committed to facilitating every individual’s Human Rights, especially the Rights to Identity, Dignity and Respect, has designed a special campaign #RaiseYourVoice to encourage people to share …