Tag «Chandramouli»

India’s Buying Propensity Index Falls Precipitously in December

Demonetization effect: Exuberance in November, Dismay in December India, January, 2017: India’s Buying Propensity IndexTM (BPI) in December 2016 stood at 0.26, (measured on a scale between +1 to -1), down 0.42 BPI points from November (0.68). The period of November and December has been characterized by just a single event — the demonetization of …

Hyderabad-based Celkon and Amaron among India’s Most Attractive Brands Report by TRA

LG ranked India’s Most Attractive Brand, Sony and Samsung Mobiles follow; Tata slips to 7th position Hyderabad, Nov, 2016: The most comprehensive study on Brand Attractiveness in the country—India’s Most Attractive Brands—has been released for 2016 by TRA Research. Eight Hyderabad-based brands have made a good showing, including mobile phone manufacturer Celkon coming in …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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