IBM Study: COVID-19 Pandemic Impacted 9 in 10 Surveyed Consumers’ Views on Sustainability
Global research reveals majority of consumers are willing to pay to support a sustainable future ARMONK, N.Y., April 22, 2021 – The COVID-19 pandemic has elevated consumers’ focus on sustainability and willingness to pay out of their own pockets – or even take a pay cut – for a sustainable future, according to a new …