Hero Cycles Launches Innovative Campaign to Promote Cycling to Work; Supports Delhi’s Car Rationing Experiment
Hero Cycles ties up with Radio Mirchi for an innovative campaign to complement the odd-even strategy Odd even car rule needs to be backed up by long-term plans to encourage people to use eco-friendly transport systems New Delhi, Jan 2016: As Delhiites become part of India’s first experiment at car rationing to combat air pollution, …