Tag «Diageo Global Head of Premium Core Brands»

JOHNNIE WALKER® Scotch Whisky to Give 250,000 Kilometres of Safe Rides Home Across the World as Part of Festive Responsible Drinking Initiative

EDINBURGH, Scotland, December 4, 2014 /PRNewswire/ — As part of the JOHNNIE WALKER global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky[1] today said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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