Tag «Dippak Khurana»

VSERV.MOBI LAUNCHES RTB ON ITS MOBILE AD EXCHANGE TO LEAD THE PROGRAMMATIC WAVE ACROSS EMERGING MARKETS

Advertisers gain unparalleled reach across 150,000+ apps & sites; Developers benefit from lift in global monetization   Mumbai, 8th April 2014: With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi today announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value …

Dippak Khurana, CEO & Co-Founder, Vserv.mobi unveils his predictions for 2014 in the mobile advertising space

As mobile advertising continues to evolve, Vserv.mobi predicts the key trends that will drive the industry next year- 1.       Native advertising will lead to richer user engagement Native advertising on mobile will undergo a lot of customization as marketers will closely emulate andleverage the characteristics of the mobile environment i.e. an app or a site …