at the very Core of it all … is Content!
Nuremberg, 4 March 2015 – Leading global market research firm GfK and provider of travel intelligence ForwardKeys announced during the ITB travel trade show in Berlin that they will bundle their travel and hospitality knowledge for a more holistic view of the travel supply chain. With this partnership, GfK and ForwardKeys will address the market‘s …
Nuremberg, 12th May 2014 – Acquisition of French agricultural tracking specialist will reinforce GfK’s position in the agricultural market. Today GfK announced the acquisition of TerrEtude, a provider of agricultural tracking research in France. Through the acquisition GfK will strengthen its portfolio of market leading trackers and further enhance its competencies in agricultural market research. …
Nuremberg/São Paulo, 17 December 2013 – GfK has signed a contract with four of Brazil’s leading broadcasters, Band TV, Record, RedeTV! and SBT, to bring its innovative TV audience measurement experience to the country. The new service is planned to go live in 2015. The cutting-edge measurement service that GfK will bring to Brazil will …
Nuremberg, 25 September 2013 – GfK makes strategic investment in Genius Digital’s highly efficient data capture and analytics platform. Global market research agency, GfK, has today announced that it has made a strategic investment in media technology solutions provider, Genius Digital. The agreement gives GfK’s clients access to Genius Digital’s leading data capture and collection …