Tag «Dushyant Sapre»

New Criteo Direct Bidder Delivers 20% Higher Publisher Revenue on Average from Criteo’s Ad Buys

Company’s New Offering, the Next Generation of Programmatic Buying Technology, Provides Publishers a Direct Pipe to Criteo’s Unique Demand and Is Easy to Integrate New Delhi, 08 June 2017 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced Criteo Direct Bidder, its next-generation programmatic buying technology that directly connects publishers’ inventory to the demand …

Criteo technology helps Shopclues drive sales by 323%

Criteo’s technology brings 1000% Return on Advertising Spend (ROAS); 70% Sales Order Value (SOV) Link to the case study- http://www.criteo.com/results/shopclues/ New Delhi, 15 March 2017 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced that its technology solution has helped the e-commerce giant ShopClues, understand its customers and their needs, resulting in an …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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