Tag «electronic TV audience measurement»

GfK wins Morocco tender for electronic TV audience measurement and extends radio audience measurement contract in Switzerland

Nuremberg, 23 July 2014 – GfK has won a tender with Morocco’s joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco is well known in the MEA region for its expertise in TAM and is the first country in North Africa, and the second in the whole continent, …

GfK introduces first-ever electronic TV audience measurement in the Kingdom of Saudi Arabia

Nuremberg, 28 January 2014 – GfK has signed a contract with SAUDI MEDIA MEASUREMENT COMPANY (SMMC) to introduce a new television audience measurement (TAM) service in the Kingdom of Saudi Arabia. GfK will set up the first-ever electronic TAM system in the country, based on a panel of 2,000 households which will be equipped with …