at the very Core of it all … is Content!
Washington, D.C. May 15, 2018. Yesterday, senior members of the House Committee on Natural Resources issued a strong letter to the U.S. Securities and Exchange Commission (SEC) demanding an investigation into the illegal wildlife trafficking on Facebook. The letter referenced an anonymous Dodd-Frank Act whistleblower complaint filed with the SEC in August 2017 by the …
I received so many responses to my earlier piece that I was, honestly overwhelmed. I had written the earlier one in a lark, penning thoughts even as I had smirked at the quirks of life, with tarry a thought about audience response. What I had forgotten, was the all pervasive reach of social media – …
They are short, pithy statements that have been bequeathed to us by the ancients. Statements – call them sermons if you may, that are sweeping in nature, but precise in their message. Yes, I am talking about proverbs – ditties of advice that are based on common sense, are born out of experience and expresses …
New Delhi, 24th July: Leading digital journalism company, The Quint, has crossed another significant milestone in Digital Video Publishing. According to Vidooly’s June report on Indian Facebook video publishers, The Quint is among the largest New Age News Platforms in India, with over 18 Million views. It was also rated as the 3rd most popular …
Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%) and Instagram (18%) by garnering the approval of 47% marketers New Delhi, 18 July, 2017: 75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56% respectively for the …
June 22, 2017: Part of our goal in building global community is understanding the needs of people who use Facebook in specific countries and how we can better serve them. In India, we’ve heard that people want more control over their profile pictures, and we’ve been working over the past year to understand how we …
Do women, especially women in India, approach the social media differently when compared to their male counterparts? Innocuous as it may seem, it is indeed a trick question for various reasons. For one, those asking the question are primarily marketers who want the answer to push whatever they are selling. Secondly, and more importantly, because …
Nielsen Digital Ad Ratings Brings Accountability and Accelerates Growth of Hong Kong’s Digital Advertising Market Hong Kong – March 7, 2017 – Nielsen (NYSE:NLSN) today announced the launch of Digital Ad Ratings in Hong Kong in collaboration with Facebook, further expanding the solution’s global footprint and setting the industry standard for digital campaign measurement. Digital Ad …
Happy New Year, all ye pilgrims. As we settle back in our desks, let us for once forget about demonetisation and all that hogging our attention and haggling us as conversation magnets – that’s so last year . Dump them as the broken promises (or unhonoured promissory notes) that they were – let us instead focus …
Social media and emerging trends in Psychology The machines have risen. We live in a world that is increasingly connected, device driven and digitally convenient. And, if I am not wrong, more Indians have mobile phones than access to a toilet. Now, this awe inspiring mobile penetration is not a bad thing, considering how easy …