Tag «geographic reach»

GfK acquires TerrEtude to enhance geographic reach in agricultural market research

Nuremberg, 12th May 2014 – Acquisition of French agricultural tracking specialist will reinforce GfK’s position in the agricultural market. Today GfK announced the acquisition of TerrEtude, a provider of agricultural tracking research in France. Through the acquisition GfK will strengthen its portfolio of market leading trackers and further enhance its competencies in agricultural market research. …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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