Tag «gfk»

GfK on growth path with 10.2 percent sales increase

Nuremberg, 12 March 2013 – The implementation of the new Own the Future corporate strategy has started to bear fruit. In comparison with the previous year, GfK increased sales by 10.2 percent and adjusted operating income remained at the high level of €187.8 million. The Group clearly exceeded the sales growth target of 9 percent …

Three in five Southeast Asia markets showed strong growth in technical consumer goods market in 2012 Q4: GfK

Indonesia and Malaysia sustained positions as top two growth markets; Telecommunication remains key driver of growth 6 March, 2013, SINGAPORE – Technical consumer goods (TCG) in Indonesia, Malaysia and Thailand continue to expand in the fourth consecutive quarter of 2012, making them the three fastest growing markets in the region with their robust growth of …

GfK expands audience measurement and wins radio contract in Australia

Radio audience measurement in Australia from January 2014 Nuremberg, 25 February 2013 – Commercial Radio Australia (CRA) has awarded the contract for radio audience measurement to international market research company GfK. The three year contract starts on 1 January 2014 and aims to make radio audience measurement in Australia fit for the future. Commercial Radio …

GfK enhances regional management

Nuremberg, 06 February 2013 – GfK has appointed four senior leaders to its regional management in CEE-META (Central and Eastern Europe, Middle East, Turkey and Africa) and APAC (Asia and the Pacific). The focus on Asia and on the CEE-META region is key to GfK’s Own the Future strategy. Essential to successfully executing the expansion …

GfK successfully tests new standard for global SMA offer

Nuremberg, 17 January 2013 – GfK has successfully established consistent standards for their truly global and integrated Social Media Analysis (SMA) offer, thus addressing a long unmet need of marketers. Dr. Ralph Wirth, a global innovation and digital specialist within GfK, said, “International marketing experts are often frustrated by the fact that there are hardly …