GfK signs Memorandum of Understanding with leading broadcasters to bring its global audience measurement experience to Brazil
Nuremberg, 15 November 2013 – Continuing its strategy of international expansion, GfK, an international market leader in market research, has signed a Memorandum of Understanding with four of the country’s leading television broadcasters, Band TV, Record, RedeTV! and SBT to bring its 40 years of experience in Audience Measurement to the Brazilian market. GfK’s offer …