Tag «global decline; imported sales»

Decline of local spirits leads to global decline; imported sales continue to grow.

The global spirits market declined -0.1% in 2014, a loss of 3.1m nine-litre cases, according to the IWSR Database 2015 released last week. Local spirits declined -7.4m cases globally. Imported spirits grew 4.3m cases, though not enough to offset the global decline. The Americas, CIS and Europe posted declines in consumption of local spirits; the …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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