at the very Core of it all … is Content!
Do women, especially women in India, approach the social media differently when compared to their male counterparts? Innocuous as it may seem, it is indeed a trick question for various reasons. For one, those asking the question are primarily marketers who want the answer to push whatever they are selling. Secondly, and more importantly, because …
Remember the time when FB meant football – yes, the kind of which CR7 and Messi and Neymar are the Princes? Or when G+ was something that builders constructed, ground up? Or even before that, when IG was simply Mrs. Indira Gandhi? Well, not any more – the abbreviations have different meanings now. The Girl …
Social Media comes via many platforms to which people and businesses have taken to quiet dearly, to say the least. In fact, it would be safe to say that countries (especially the emerging economies like the BRIC group) are seizing the potential theses platforms bring to promote their corporate identities globally. For keeping in touch …
Social Media Marketing, like most things new, have its early adopters, early embracers and a whole world of people vaguely aware of the term – blind men shooting in the darkness on a moonless night. It is simple; it is easy to use and in its simplicity, incomprehensible to the corporate honchos used to their …