Role of HR in branding: How HR professionals are brand ambassadors – Rajeev Bhardwaj, VP-Human Resource, Sun Life Financial Asia Service Centre, India
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A corporate brand is the sum total of several ideas. It encompasses your organization’s philosophy, culture, and approach to business as well as its reputation among its customers. A brand is reflected not just by the belief system of the top management but by each and every cog in the establishment’s wheel. For people who …