Tag «IIMB faculty»

Book on Business Analytics by IIMB faculty released on Oct 14

‘Business Analytics – The Science of Data-Driven Decision Making’ by Prof. U. Dinesh Kumar explores how analytics creates opportunities for new businesses and lends them vital sustainable competitive advantages 15 October 2017, Bengaluru: Enriched by the author’s teaching, research and consulting experience, the book, ‘Business Analytics – The Science of Data-Driven Decision Making’ by …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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