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In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the desert outside Los Angeles, the campaign …
Geneva, 16 January 2018 – At the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador. “We are happy to welcome Bradley Cooper to our exclusive circle of brand ambassadors. With his pursuit of quality and creativity, he is a perfect match for IWC, a brand which …
Geneva, 17 January 2018 – IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and …
Mercedes-AMG is turning 50. The performance sports car brand from Mercedes-Benz has been synonymous with outstanding engine expertise, automotive performance and a dynamic driving experience for half a century now. IWC Schaffhausen is celebrating its partner’s anniversary with a special limited edition from the Ingenieur family. The sporty IWC-manufactured chronograph in a titanium case features …
Appliquéd Arabic numerals, railway-track-style chapter ring and characteristic feuille hands: the Portugieser Chronograph Classic has all the stylistic attributes of a typical Portugieser. And now, IWC Schaffhausen is unveiling a revised edition of this timeless IWC-manufactured chronograph, featuring an even more purist dial design in three new colour combinations. For almost 80 years, the Portugieser …
Schaffhausen, 20 March 2017 – IWC Schaffhausen unveiled a completely overhauled line of Ingenieur watches at the 75th Goodwood Members’ Meeting. This historic motorsport event in the south of England was the perfect place to showcase the new collection, the design of which is starkly reminiscent of the first generations of this watch family from …
IWC Schaffhausen has opened a new boutique in St. Moritz in the Upper Engadine. From now on, guests from every corner of the globe who descend on the world-famous spa and holiday resort can discover the Swiss luxury watch manufacturer’s Haute Horlogerie collection. The new boutique is located at Via Maistra 17, in …
IWC Schaffhausen has inaugurated its third Italian boutique at Via Montenapoleone 1, in the heart of Milan’s luxury shopping area. IWC Brand Ambassador Pierfrancesco Favino and television host and actress Alessia Marcuzzi were present to cut the ribbon in the exclusive setting of the fashion district. The Swiss luxury watch manufacturer used the occasion to …
New York, 15 April 2016 – At the Tribeca Film Festival in New York, IWC Schaffhausen celebrated the art of filmmaking and showcased its support for emerging artists at the fourth annual “For the Love of Cinema” gala dinner. IWC CMO Franziska Gsell co-hosted the evening with Tribeca Film Festival founders Jane Rosenthal, Robert …
PRECISELY ON COURSE – BIG PILOT’S HERITAGE WATCHES 55 + 48 Exclusive sneak peek into the new Pilot’s Watches collection to be officially presented at the Salon International de la Haute Horlogerie 2016 in Geneva. For 75 years, the historic Big Pilot’s Watch was the largest wristwatch ever made at IWC in Schaffhausen. In 2016, …