Tag «IWSR’s»

Diageo dominates the IWSR’s World Class Brand rankings

Diageo’s Johnnie Walker just edged out Hennessy (owned by LVMH) to top the IWSR’s 2013 World Class Brands rankings. Jack Daniel’s (Brown-Forman), Jameson and Martell (both Pernod Ricard) round out the top five. The IWSR has ranked these brands using its 2012 volume and value data. Johnnie Walker has seen strong growth in a number …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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