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Three soju brands (Jinro, Chum Churum and Good Day) feature in the top 10 in this year’s IWSR Real 100. Hite-Jinro’s namesake soju brand Jinro remains the number one spirits brand in the world, with consumption increasing by an additional 425,000 cases in 2015 and total volumes surpassing 65m cases. Jinro, which sells predominantly in South Korea, has dominated the global spirits market for more …
Emperador brandy became the second-largest spirits brand in the world in 2013, according to the IWSR’s Real 100 ranking of the largest spirits brands in the world. Global volumes of Emperador grew by nearly 2m nine-litre cases, while volumes of Thai spirit, Ruang Kao slipped back. However, the Emperador brand, whose owner recently acquired Whyte …
The top two largest spirits brands in the world remain unchanged on the IWSR’s Real 100 list this year. Hite Brewery’s Jinro, the South Korean soju brand, secured its pole position for another consecutive year as the brand’s total consumption reached almost 68m cases in 2012. Thai spirit Ruang Kao held second place, but fast …