Tag «Johnnie Walker»

JOHNNIE WALKER® Scotch Whisky to Give 250,000 Kilometres of Safe Rides Home Across the World as Part of Festive Responsible Drinking Initiative

EDINBURGH, Scotland, December 4, 2014 /PRNewswire/ — As part of the JOHNNIE WALKER global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky[1] today said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver …

Johnnie Walker maintains lead as top travel-retail brand

Johnnie Walker maintains its leadership of the duty-free spirits world. Despite a decline of -4.5% in 2013 the brand has maintained its strong lead over second-largest travel-retail brand Absolut, which also declined in 2013. Johnnie Walker’s decline is almost entirely attributable to massive declines in important Asia-Pacific markets, whereas Absolut’s biggest loss came from the …

Emperador edges into second place, but Jinro maintains the top spot in the IWSR’s Real 100.

Emperador brandy became the second-largest spirits brand in the world in 2013, according to the IWSR’s Real 100 ranking of the largest spirits brands in the world. Global volumes of Emperador grew by nearly 2m nine-litre cases, while volumes of Thai spirit, Ruang Kao slipped back. However, the Emperador brand, whose owner recently acquired Whyte …

SMIRNOFF® LAUNCHES PIONEERING NEW VODKA EXCLUSIVELY FOR TRAVELLERS: SMIRNOFF WHITE™

Freeze filtered at -6°C for an exceptionally smooth taste Diageo GTME, 6th June 2014: SMIRNOFF®, the world’s leading premium vodka1, today announced a pioneering new super-premium vodka – SMIRNOFF WHITE™ – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a …