at the very Core of it all … is Content!
This year’s booth clearly differed from earlier concepts as well as any other stands at the SIHH. The main attention-grabber was a gigantic 3-D watch case from the latest Portugieser generation. Projections of various movements, dial colours and case colours gave the model an endless series of new faces, while a direct connection to the Internet …
New York/Schaffhausen, April 18, 2014 – At the Tribeca Film Festival® in New York, IWC Schaffhausen demonstrated its commitment to supporting young, talented filmmakers for the second year in succession. As part of the event, the luxury watch manufacturer hosted an exclusive dinner under the motto “For the Love of Cinema.” The Swiss company declared its passion for …