Tag «Management Board Member of GfK»

GfK signs contract with leading broadcasters to start operating its audience measurement service in Brazil in 2015

Nuremberg/São Paulo, 17 December 2013 – GfK has signed a contract with four of Brazil’s leading broadcasters, Band TV, Record, RedeTV! and SBT, to bring its innovative TV audience measurement experience to the country. The new service is planned to go live in 2015. The cutting-edge measurement service that GfK will bring to Brazil will …

GfK signs Memorandum of Understanding with leading broadcasters to bring its global audience measurement experience to Brazil

Nuremberg, 15 November 2013 – Continuing its strategy of international expansion, GfK, an international market leader in market research, has signed a Memorandum of Understanding with four of the country’s leading television broadcasters, Band TV, Record, RedeTV! and SBT to bring its 40 years of experience in Audience Measurement to the Brazilian market. GfK’s offer …