Tag «Market Competitiveness»

Retail Loyalty Program: An Effective Way to Bring Market Competitiveness in China

86% of Chinese respondents agree that all other factors equal, they will buy from a retailer with a loyalty program over one without; 84% respondents in China prefer use loyalty program mobile apps Beijing – Jan 9 , 2017 – retail loyalty program can be an effective way to create competitive advantage by reducing customers’ likelihood …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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