New name, expanded offering: media control® GfK INTERNATIONAL becomes GfK Entertainment
Nuremberg/Baden-Baden, March 21, 2014 – GfK announced that media control® GfK INTERNATIONAL GmbH will operate under the brand name of GfK Entertainment as of today. GfK Entertainment is a partner to the entertainment industry and delivers charts and market information for books, games, videos and cinema attendance. Given the variety of new digital distribution channels …