Dippak Khurana, CEO & Co-Founder, Vserv.mobi unveils his predictions for 2014 in the mobile advertising space
As mobile advertising continues to evolve, Vserv.mobi predicts the key trends that will drive the industry next year- 1. Native advertising will lead to richer user engagement Native advertising on mobile will undergo a lot of customization as marketers will closely emulate andleverage the characteristics of the mobile environment i.e. an app or a site …