at the very Core of it all … is Content!
San Francisco-Moscow, 30 November 2016 – Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly growing mobile marketing agency. This investment forms part of Finstar’s strategy to use mobile technology to grow its fintech businesses. As part of the …
KEY INITIATIVES ANNOUNCED TO HELP SPUR MOBILE MARKETING India, 15 December 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the appointment of the first MMA India Board of Directors, which includes 12 industry stalwarts, across the marketing, technology and advertising spectrum. The newly appointed …
Brands placing smartphones & tablets at heart of engagement strategies Hampshire, UK – 23rd January 2013: As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the …
1. Thou shalt mobilise your brand strategy Mobile is not just a medium. It is a consumer lifestyle that is fundamentally changing how we live, work and play. Just creating a mobile-optimised landing page and/or a mobile app to ‘check the boxes’ will not cut it. As a brand guardian, you need to re-examine how …