Tag «new international tourism campaign»

Minister Magali Silva: “Peru’s new international tourism campaign wins an award at ITB Berlin”

Spot ‘Peru, country of hidden treasures’, which premiered last January in Spain, won an Excellence Award. Mumbai, 17th March, 2015: Magali Silva Velarde-Álvarez, Peru’s Minister of Foreign Trade and Tourism (Mincetur) and President of Exports and Tourism Promotion Board (Promperú), announced that the Peruvian campaign of international tourism won an Award Excellence of the Golden …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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