New e-commerce trends emerge from Snapdeal’s Unbox Diwali Sale

Preference for prepaid orders zooms, taking their share to 49% Users upgrade to larger, premium appliances New Delhi, 27th October 2016: Snapdeal, India’s largest online marketplace, revealed interesting trends from its Unbox Diwali Sale, indicating a significant evolution in consumer behaviour this festive season. The most surprising trend was the sharp increase in willingness of customers …