at the very Core of it all … is Content!
Online Growth Slows, Convenience Stores Rise Beijing-February 28, 2019-Nielsen’s latest “China Shoppers Trend Report – Convenience Stores” shows that the number of modern channel stores has increased rapidly, with the number of supermarkets (+10%), small supermarkets (+9%) and convenience stores (+14%) maintaining a strong growth trend in the past three years, while the number of …
New York, NY and Redmond, WA – (November 13, 2018) – Nielsen (NYSE: NLSN) and Microsoft (Nasdaq: MSFT) today released details around a newly developed enterprise data solution that democratizes one of the largest consumer data sets in the world. This strategic alliance has been brought to life through Nielsen Connect, powered by Microsoft Azure, …
July 13 – The incredible growth of China’s digital media landscape continues to shift the market. Over the past three years, digital media investment has surpassed traditional media, making China the second biggest digital media market in the world. Meanwhile, advertising technologies have been constantly upgraded, with new solutions frequently launched by industry players. The evolution …
Nielsen, the leading global measurement and data analytics company, and Suning, one of China’s major e-commerce retail players, have entered into a strategic cooperation agreement. The agreement will see Nielsen and Suning work together to fully leverage data and online insights from various Suning Smart Retail channels, including Suning.com, Suning Supermarket, Redbaby Maternal & Infant …
China, Shanghai, 2017. September 6 —Global leading information and measurement company, Nielsen, today revealed the winners of the 2017 Innovation Excellence Awards in Shanghai. More than 250 leaders from various industries, including food & beverage, personal care, consumer durables, along with Nielsen’s experts on innovation and consumer insights gathered to discuss the unique challenges of …
Brands now have access to insights on China’s largest online retailers via Digital Shelf 360 e-commerce solution Shanghai – Aug 14 2017 – Global leading information and measurement company, Nielsen, today announced that it has successfully introduced an e-commerce digital shelf solution, Digital Shelf 360, to China through a strategic partnership with Profitero, a …
April 17, Beijing — China is seen as the world’s most powerful e-commerce market today, and furthermore, considering that the country is home to 1.4 billion people and has online penetration of only 52%, there is significant room for e-commerce to grow, according to the latest Nielsen Global Connected Commerce Survey, which polled online respondents …
Nielsen Digital Ad Ratings Brings Accountability and Accelerates Growth of Hong Kong’s Digital Advertising Market Hong Kong – March 7, 2017 – Nielsen (NYSE:NLSN) today announced the launch of Digital Ad Ratings in Hong Kong in collaboration with Facebook, further expanding the solution’s global footprint and setting the industry standard for digital campaign measurement. Digital Ad …
Beijing — Feb 21, 2017 —After experiencing three consecutive quarters of stability, the Chinese Consumer Confidence Index (CCI) rose from 106 in the third quarter of 2016 to 108 in the fourth, according to the latest Nielsen Consumer Confidence Index survey. Throughout 2016, the quarterly consumer confidence index remained stable in the 105-108 range, showing …
56% of Chinese say they buy premium products in order to feel successful or show their success to others. 48% of consumers say they’re willing to pay a premium for electronics, followed by clothing (38%) and cosmetics (38%) Beijing – Feb 7th, 2017 – Chinese consumers are looking for a taste of the good life, …