YouGov survey finds less than 40% of respondents in APAC were Pokémon fans but today almost 70% in APAC find the concept of Pokémon Go interesting
Pokémon Go has caused quite a stir worldwide since its launch in July. Does the buzz still carry on more than a month after its launch? YouGov, the leading global market research firm, polled over 10,000 online consumers across Asia Pacific to investigate how popular the game is and how the game has changed the …