Tag «president of Nielsen Greater China»

The New Normal: Chinese Consumer Confidence Remains Stable

Half of the Chinese Households surveyed report that they will maintain their current spending; One-third of Eastern/Southern Chinese consumers say they are open to try new things. Western/Northern consumers are more conservative in consumption Beijing – August 5, 2016 –Year-on-year GDP growth in China in the second quarter this year was 6.7%, same as that for the first …

Nielsen Marries China Telecom’s Big Data to Help Brands Grow Online

SHANGHAI – May 26 – Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country. TraffiOPTI is a collaboration between Nielsen and China Telecom. By Leveraging online behavioral …