Tag «product categorization»

Outokumpu launches new product categorization and innovations

Outokumpu lauches new product categorization and innovations Outokumpu today announced a new way to categorize its wide range of stainless steel products. By arranging its products according to performance, such as strength, heat-resistance and corrosion-resistance, the company puts customer needs first. The new approach will help customers to identify and compare different product options and …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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