THE GLOBAL BATTLEGROUND FOR CONSUMER GOODS: 91% OF CHINESE CONSUMERS SAY BRAND ORIGIN IS ONE OF THE MOST IMPORTANT PURCHASE DRIVERS
77% of Chinese respondents believe global brands are usually more expensive than local brands, 72% believe global brands offer the latest product innovations compared to local brands 67% say global brands offer higher quality than local brands Beijing – July 20, 2016 – Ninety one percent of Chinese respondents say a brand’s country of …