Tag «Research Director TV and Radio of GfK in the Netherlands»

Netherlands: Television audience measurement contract extended until 2017

Hilversum, 1 September 2014 – SKO and market research agency GfK have extended their existing television audience measurement (TAM) contract in the Netherlands till 2017. This will allow for a better understanding of the changing viewing habits of the Dutch population. The main innovations in the new contracts are related to metering technology in households, …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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