Scotch whisky struggles to hold on in the Travel Retail Top 100
Premiumization and Innovation Spurs Growth Across Key Segments 21 September 2016 The IWSR Magazine has just released its annual Travel Retail Top 100, and while Scotch whisky dominates 27 of the top 100 brands (the most of any single category), half of these brands suffered declines in 2015. The exceptions to this negative trend were …