Biscuit industry makes merry as demand for traditional sweets falls by over 50% this Diwali: Analysis
Biscuits scoring over chocolates & fruit juice as gift option Though the festival of lights – Diwali is synonymous with sweets, but fear of spurious ingredients being used in their preparation to meet the festive demand is keeping consumers at bay, highlighted a just-concluded analysis by apex industry body ASSOCHAM. “If trends are anything to …