Tag «Secrets to Successful Brand Storytelling»

Groundbreaking Book from SapientNitro Unlocks the Secrets to Successful Brand Storytelling in a Hyper-Connected Age

Storyscaping: Stop Creating Ads, Start Creating Worlds Goes On Sale Today INDIA – April 9, 2014 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced the publication of Storyscaping: Stop Creating Ads, Start Creating Worlds, authored by two of the agency’s award-winning creative executives, Gaston Legorburu, worldwide chief creative officer and Darren “Daz” McColl, global …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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