Tag «Sidhartha Roy»

India’s leading blood glucose self-monitoring brand, Accu-Chek® celebrates India’s Real Heroes

Initiates an exclusive media campaign Real Heroes V/S Diabetes featuring real customers What do ace cricketer Wasim Akram and an entrepreneur Mihir Shah from Mumbai have in common? Both have diabetes and feature in the new Accu-Chek blood glucose meter advertisement that debuted nationally in January 2016, and is being featured in March 2016 …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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