Tag «TalkingData»

Nielsen launches THE NIELSEN GAMES IP EVALUATOR Service in china for mobile game developers

Nielsen Games IP Evaluator defines gaming demographics and consumer behavior in China to evaluate mobile game revenue potential     Beijing – June 28, 2016 – Nielsen (NYSE: NLSN) today launched the Nielsen Games IP Evaluator, a service unique to the Chinese market, for mobile game developers in collaboration with TalkingData, the country’s largest mobile …