at the very Core of it all … is Content!
Demonetization effect: Exuberance in November, Dismay in December India, January, 2017: India’s Buying Propensity IndexTM (BPI) in December 2016 stood at 0.26, (measured on a scale between +1 to -1), down 0.42 BPI points from November (0.68). The period of November and December has been characterized by just a single event — the demonetization of …
LG ranked India’s Most Attractive Brand, Sony and Samsung Mobiles follow; Tata slips to 7th position Hyderabad, Nov, 2016: The most comprehensive study on Brand Attractiveness in the country—India’s Most Attractive Brands—has been released for 2016 by TRA Research. Eight Hyderabad-based brands have made a good showing, including mobile phone manufacturer Celkon coming in …
Buying Sentiment for Q2 remains Fairly Positive Hyderabad, 6th October, 2016 : India’s Q2 2016 Buying Propensity Index (BPI) stood at 0.47, (measured on a scale between +1 to -1), up 0.05 BPI points from last quarter. The Buying Propensity Index is a result of a primary research across 3,000 consumer-influencers across 8 cities in …
Singapore Airlines and Etihad Most Reputed Among International Airlines India, July 2016: When it comes to flying high in Reputation in Indian Aviation, national carrier Air India ranks first. SpiceJet leads in the Domestic Private Airlines followed by Jet Airways with a 34% lower Brand Rep Score. While Indigo Airlines trails Jet with a …