Nielsen Marries China Telecom’s Big Data to Help Brands Grow Online
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SHANGHAI – May 26 – Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country. TraffiOPTI is a collaboration between Nielsen and China Telecom. By Leveraging online behavioral …