Tag «USP»

10 things to look for in an advertising agency – Anup Kumar Agarwalla

You are looking for an Advertising Agency in Kolkata? God bless you! Go straight to www.azurecom.in and give us a call. We will do the needful. Thank You. Ah! You want to do it the Hard Way? No issues, here’s the easiest of the lot. Just search Google and come up with the names that …

PR is a Three Card Game – Chawm Ganguly

Everything you always wanted to know about PR – but didn’t know whom to ask (Basav Bhattachayya, the Chairperson of PRCAI (East) and the Senior Adviser at Integral PR was adamant. I will have to make a presentation about Corporate Communications / PR – that too as someone who has felt the PR and the …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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