Tag «Vellayan Subbiah»

Cholamandalam Finance looks to supercharge mobile app engagement with Mavin

Mumbai, May 23 2017: Cholamandalam Investment and Finance Company Limited (Chola), the financial services arm of Murugappa Group, partners with Mavin to drive app adoption and engagement. The agreement marks the launch of Mavin’s SDK level integration with Chola app to widen its reach using the reward program powered by Mavin wallet solution. With …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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