at the very Core of it all … is Content!
Combination of consumer data from Tencent and Sina Weibo to give Nielsen unmatched view of digital campaign audiences Shanghai-June 27- Global leading information and measurement company Nielsen today announced that it is partnering with Weibo, a Chinese microblogging website, in a collaboration that will take digital audience measurement one significant step further. The two …
47% Chinese respondents say that housework is either a shared responsibility (33%) or the domain of men (14%) Insights explore the underlying macro-economic forces impacting the homecare industry BEIJING – Dec 13 – Dust and stains remain unavoidable adversaries for consumers worldwide. It’s not surprising, then, that we spend a significant amount of time trying …
Beijing-August 6, 2016 – Global information and measurement company Nielsen today announced the launch of “Weibo-Nielsen Sports Popularity Ranking”, in collaboration with Sina Weibo, one of China’s most popular social media platforms. By using big data from Sina Weibo, this ranking service can provide real time sports-related information to consumers and brand owners which includes …